BFCM 2026 · Built from two years of data · Sample brand
BFCM Media Mix Report for Acme Brand
Two years of actuals
What you spent and what came back.
Weekly totals from the file you uploaded. The shaded weeks are BFCM 2024 and BFCM 2025.
Total revenue
Weekly · USD
Total ad spend
Weekly · USD
Blended ROAS
Weekly · total revenue ÷ total ad spend
BFCM mix
2024, 2025 and the mix we recommend for 2026.
Share of BFCM media budget by channel. The change column compares the 2026 recommendation with your 2025 mix, in percentage points.
Marginal returns
Where the next BFCM dollar earns the most, and when to scale up.
Channels ranked from highest to lowest marginal ROAS at BFCM spend levels: the revenue the next dollar returns once you are already spending at peak. The order can differ from normal weeks because some channels saturate when everyone bids at once.
This free report shows the ranking only. The marginal ROAS value for each channel is not part of the free report.
Weak signals
Two channels need an incrementality test.
For these channels your history does not separate the channel's effect from everything else well enough. We limit how far the recommendation moves their budget, and suggest a test to settle it.
Signal strength for every channel
Forecast · October to December 2026
Same budget, two mixes.
Weekly revenue forecast for Q4 at your planned budget. One line keeps your current mix, the other uses the optimized mix. Non-media factors are held at their most recent levels.
Forecast assumes pricing, promotions and other control variables stay at their latest levels, and that monthly budgets are spent as planned.