Budget
An optimized BFCM 2026 media mix
Your BFCM 2025 channel mix compared with the mix your model recommends for 2026, channel by channel, at the budget you have planned.
BFCM 2026 · Free media mix model · Applications 10–20 October
Know your best media mix for BFCM this year. Get your demand forecast before you spend it.
For 9 years, Lifesight has built marketing measurement for 300+ brands: incrementality, media mix models, lift studies. Share two years of your data; we build a media mix model for your brand and send back the budget mix we recommend for BFCM 2026. It costs nothing.
For brands spending $5M or more a year on media. Results delivered 1 November.
The outcome
A 2026 media mix built to outperform your 2025 BFCM.
Your model measures what each channel really drove last BFCM. We then rebalance this year's budget so the same spend delivers more.
BaselineBFCM 2025 actual mix
RecommendationBFCM 2026 optimized mix
Optimized forIncremental revenue
BudgetYour Q4 plan, or 2025 levels
Planning Agent
Your BFCM mix, 2025 vs recommended 2026
BFCM 2025 actualBFCM 2026 recommended
Paid search−7 pts
Paid social+4 pts
Retail media0 pts
Affiliates−3 pts
CTV+6 pts
Media-driven revenue, 2025 mix$4.1MRange $3.7M–$4.5M
Media-driven revenue, 2026 optimized mix$4.5MAbout +10% on the same budget
Illustrative example, not a real brand. Your figures come from your own model.
What you get
Four answers, in time to act on them.
Everything arrives as a private link by email on 1 November, with almost four weeks left to adjust plans before Black Friday.
See a sample report ↗Forecast
A BFCM 2026 revenue forecast
Expected revenue for the BFCM weeks under your plan and under the recommended mix, with a range. Non-media factors are held at their most recent levels.
Brand
Brand health across your last two BFCMs
How brand demand moved through BFCM 2024 and 2025, and how it compares with the competitors you name.
Agent findings
What our agents noticed along the way
Channels close to saturation, spend that stopped paying back, and timing patterns in your data that are worth a second look before peak.
What we need from you
One data file. Your Q4 budget if you have it.
If you can export spend and revenue by day or by week, you already have what the model needs.
Who qualifies
$5M+in annual media spend. Below that, there is rarely enough signal across channels for a reliable model.
- History
Media spend, impressions, revenue and orders
A single file, daily or weekly, with spend by channel (impressions and clicks where you have them) plus revenue and orders. At least two years, running through the end of September 2026.
- Plan
Your approved media budget Optional
One total each for October, November and December 2026. The recommendation is built to fit inside them. Without it, we assume the same budget as 2025.
- Context
Up to five competitors Optional
Names only. We use them to put your brand health in context.
Timeline
Three weeks from upload to answer.
Each brand gets its own Lifesight workspace. Your data, models and results stay inside it.
- 10–20 Oct
Apply and upload
Confirm you qualify, then share your data, plus your Q4 budget and competitor names if you have them.
- 21–31 Oct
We build your model
A media mix model trained on your two years of history, in a workspace created for your brand.
- 1 Nov
Results by email
A private link to your mix comparison, forecast, brand health and agent findings.
- 27–30 Nov
BFCM
You go into peak with a mix backed by your own incrementality evidence.
Questions
Before you send us your data.
What does “incrementality-informed” mean here?
Platform dashboards report the sales they touched. A media mix model estimates the sales each channel caused, and how that return falls as you spend more. The recommended mix moves budget toward the channels where the next dollar still adds revenue.
Do we get the full model?
You get the recommendation, the forecast and the evidence behind them. The full model and ongoing planning tools are part of the Lifesight platform.
Who can see our data?
Your data is loaded into a workspace created only for your brand. Models and results are built there and shared with you from there.
What does the forecast assume?
That factors outside media, such as pricing, promotions and seasonality controls, stay at their most recent levels. If you plan a major change for BFCM, tell us and we will note it.
Is it really free?
Yes. There is no charge and no obligation to buy. We would like you to see what your own data says before peak. All we ask is that you tell us how it went for you once the BFCM season is over.
Applications open 10–20 October
Make this BFCM budget count.
Leave your work email. We will confirm you qualify and send upload instructions.
For brands with $5M+ annual media spend. Results delivered 1 November 2026.