Claim your free BFCM model.

Tell us about your brand, download the template, and upload two years of data in one file. It takes about 15 minutes once your exports are ready.

Step 1About your brand

Website

Work email

Country

Lifesight stores and processes your data in this country. We practice data localization.

Reporting currency

Step 2Download the data template

One file holds everything: one row per day or week, with a set of columns for every media channel or tactic you run, plus revenue and orders. Use dates as YYYY-MM-DD. For weekly data, use the week's start date.

Channel level or tactic level. Media data can be one set of columns per channel (for example meta_spend) or per tactic within a channel (for example meta_prospecting_spend and meta_retargeting_spend).
Spend is mandatory for every media channel or tactic.
Impressions and clicks are good to have. Include them wherever the channel reports them.
Spend should follow the media flight. Record it on the dates the ads actually ran, not on the dates invoices or payments were booked.

Media, revenue and orders

lifesight_bfcm_data_template.csv

Download CSV ↓

date	meta_spend	meta_impressions	meta_clicks	google_search_spend	google_search_impressions	google_search_clicks	tiktok_spend	tiktok_impressions	tiktok_clicks	ctv_spend	ctv_impressions	revenue	orders
2024-10-01	12450.00	1830000	21400	9800.00	412000	18950	4200.00	960000	8700	6000.00	310000	184300.00	2140
2024-10-02	12900.00	1902000	22100	9650.00	405000	18600	4350.00	988000	9050	6000.00	318000	191750.00	2215
2024-10-03	11800.00	1765000	20300	9900.00	420000	19400	4100.00	934000	8400	0.00	0	176900.00	2060

Step 3Upload your data

At least two years of history, running through 30 September 2026. CSV or Excel, daily or weekly. Upload one all-in-one file (it should follow the template), or split your channels across several files, up to 10.

Your data filesChoose files or drop them here

Step 4 · OptionalYour planned Q4 media budget

One total per month, in your reporting currency. The recommended mix is built to fit inside them. If you leave this blank, we will assume your 2026 budget is the same as 2025.

October 2026

November 2026

December 2026

Step 5 · OptionalYour top competitors

Add up to five brand names. We use them to put your brand health in context.

Competitors

0 of 5 added · press Enter or + to add.

I am authorised to share this data with Lifesight for building our BFCM 2026 media mix model, and I have read and agree to the between my company and Lifesight.

Final report delivered 1 November 2026.